Project 0001

Project / Client: Luxury Car Model Research (Global Automotive Leader @ Middle East Market)

Challenge:

The client needed to conduct extensive market research to comprehend consumer preferences and expectations for its new gasoline MUV models. Understanding the unique needs of the target market was essential to the new product’s success in the fiercely competitive Middle Eastern automotive market.

Solution & Analytics:

MRC used both qualitative and quantitative techniques in their comprehensive market research effort. We conducted focus groups and created and distributed comprehensive questionnaires to acquire comprehensive information about the preferences, trouble points, and behavior of our customers. In order to determine market trends, new technology, and rival tactics, we also carried out a comprehensive competition analysis.

Results:

The market research provided actionable insights that informed the client’s product development and marketing strategies. Based on our findings, the client was able to tailor their electric vehicle features to meet consumer demands, optimize pricing strategies, and design effective marketing campaigns. The successful product launch resulted in a 10% increase in market share within the first year, establishing the client as a key player in the electric vehicle market.

Project : Successfully Completed

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